Branding

Branding is the foundation of every organization. Keeping a consistent brand is important.  Download our white papers below that focus on branding initiatives in the work environment.

21st Century Work Habitats:
A Conversation with Gensler

Knowledge work environments—or “white collar” workplaces, as we used to say—have been around since offices grew out of the factories of the Industrial Revolution. In the past 50 years, these work environments have become more purposeful and sophisticated, geared to the various kinds of knowledge workers (almost 80 percent of all workers in North America) that populate them.

Forward Thinking:
Why the Ideas from the Man Who Invented Cubicles Still Make Sense

If rules are made to be broken, it would explain what happened to those that Bob Propst, inventor of Action Office®, the first open-plan panel system, proposed in The Office: A Facility Based on Change. Published in 1968, the book is Propst’s thoughts on what the office should and could be.

Imagine That:
How Visioning Spurs Performance

Because vision and visioning are related, it’s helpful to understand what each is. Vision has been described as “a compelling image or picture of the purpose having been achieved” and as “a clear mental picture of a desired outcome.”

New Directions in Call Center Design

Today’s call centers have evolved to become sophisticated, high-tech showcases of service, support, and sales. Meanwhile, the look and layout of call centers is changing to keep up with the new demands being placed on them.

The Outlook for Learning: Views on the Future

Opinions vary on how higher education deals with change. Faced with diminishing resources, advancing technology and increasing enrollments, colleges and universities continually attempt to find a balance between innovation and tradition to remain relevant and current in a rapidly evolving world.

Three Dimensional Branding:
Using Space as a Medium for the Message

Today, many products look pretty much alike, and savvy marketers are still using brands. Now, however, the goal is to burn a distinct impression in the minds of consumers, one that clearly sets the well-branded product apart from the rest of the herd.

When Work and Life Balance, Everyone Wins

What do employees want? It’s an important question for companies around the world as they gear up for the labor shortage that experts and the U.S. Bureau of Labor Statistics say is almost upon us. Within a few years, U.S. companies will be down six million workers, and between 2015 and 2025 there will be between 10 million and 16 million fewer workers than there are jobs.